Blake has a passion for problem solving born of his start in the food industry as a chemical engineer, product development scientist, and marketer. In his 10 years as a consultant, he’s worked on challenges ranging from blade and razor positioning for Gillette, petroleum branding for BP, pharmaceutical innovation for Abbvie, Endo, and Pfizer, business strategy for HP, and game design for Hasbro. Before starting his own company, Blake worked with ?WhatIf! Innovation for many years. He lives in London with his wife and daughters.