Aesthetics and Visual Communication

“Good design, now more accessible and affordable than ever, offers us a chance to bring pleasure, meaning and beauty to our lives.” – Daniel Pink

Daniel Pink, the author of A Whole New Mind, advances six high-concept aptitudes necessary for the next generation of leaders. Design is one of the six. Students learn about typography, color, texture and weight, and create design boards, product prototypes and other visual communication tools that inspire their own sense of design. Working with artists and graphics designers, students also develop visual prototypes to enhance their final Innovation Challenge presentations.


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