“You guys don’t ski fast; you flylow.”
This week Team Alpine Meadows will work with FlyLow, an outdoor apparel company positioned at the intersection of ski racing, snowboarding, mountain and freeride skiing.
The FlyLow team intends to capitalize on the growing power of its brand and reduce the seasonality of its business model by expanding its product lines beyond the skiing industry. The MiddCORE challenge is to make a specific proposal to the FlyLow team about the new product strategy.
Students spent the afternoon with Dan Abrams, the owner of FlyLow, and mentor Ernie Parizeau talking about the FlyLow business model and Dan’s journey as an entrepreneur.
Interview with Dan Abrams
Dan Abrams, the founder of FlyLow, shares his story of becoming an entrepreneur.
Dan Abrams explains what makes a product waterproof and breathable. “Anyone can make a product waterproof. A ziplock bag is waterproof, but the breathability is what matters” Dan explains.
Dan describes how a garment becomes less breathable when the pores of the fabric get clogged. “It seems like it’s less waterproof because the vapors can’t escape and the condensation of those vapors makes you feel like the waterproofness of the garment doesn’t work. It’s actually the breathability that isn’t working. Here’s a test: Fill a cup with hot water and hold it against the inside of the garment with a mirror above. If the mirror doesn’t steam up the pores are clogged. Sometimes a simple washing will do the trick.”
Dan Abrams shows additional product lines.
Leave a Reply